IMPACTFUL MARKETING FOR A NOISY MARKETPLACE
Marketing has gotten easier – and much harder. Digital channels are evolving at the speed of light. They give us new ways to reach highly targeted audiences and unprecedented data to continually optimize tactics. At the same time, prospects are flooded with content, messages, and promotions and they’re becoming increasingly inured and unresponsive. To be effective, marketing programs, content, and materials must be strategically developed, skillfully executed, meaningfully measured, and creatively evolved.
WHAT WE DO
Shout Studio is a B2B marketing consultancy that provides organizations ranging from small startups to large enterprises with marketing support – whether that’s augmenting the existing team, providing skills and resources not available in-house, or acting as an outsourced marketing department. Shout Studio offers a full range of services designed to create awareness, drive demand, and build pipeline.
There are so many channels and tactics available today, but which ones will get you in front of your audience? Are you getting the most from your programs? We’ll help you build and manage a custom digital marketing strategy designed to deliver results that translate into revenue.
It’s not enough to just publish a blog post here and there. A successful content marketing program starts with a content strategy that aligns with your sales goals and challenges. We offer full suite of content marketing services, including strategy, copywriting, promotion, and tracking.
Social media can be a powerful way to reach your audience, amplify your message, and engage with influencers – not to mention provide customer support, recruit employees, and more. We’ll help you build and manage a program with the right mix of organic, paid, and executive engagement based on your needs.
Website Management and Optimization
Keeping your website fresh is vital, especially if it’s an important lead source, but creating new content and optimizing landing pages can get pushed to the bottom of the priority list. We’ll help you keep your website up to date and performing for maximum results.
Marketing can’t operate in a vacuum. Building a sales pipeline requires smart content and programs that set your sales team up for success. From collateral development to lead flow optimization to lead nurturing programs, we can help you increase effectiveness throughout the entire marketing and sales process.
Foundation and Strategy
The most powerful marketing builds on a solid foundation. We can help you build and maintain the fundamentals – whether that’s developing key messaging and positioning, building an analytics discipline, or creating an efficient marketing operations process.
Jennifer Scheer, Principal
Jennifer Scheer has spent her 20+ year career advising and working for organizations ranging from small startups to Fortune 1000 enterprises, with both in-house and agency experience. Prior to launching Shout Studio, she was VP of Marketing Services at LEWIS where she managed the agency’s marketing services practice area, supporting clients with end-to-end marketing from strategic counsel to program execution. Previously, Jennifer held senior marketing management positions at Mazu Networks (acquired by Riverbed), Millennial Net, Entegrity Solutions, Iron Mountain, and Revelation Software. Jennifer holds a B.A. in French and German Literature from Tufts University and an M.B.A. from F.W. Olin Graduate School of Business at Babson College.
Jennifer is a frequent contributor to the Comcast Business Community and The Threat Report. You can find Jennifer on Twitter @j_a_scheer, where she publishes weekly tips on marketing, productivity, creativity, and leadership, and on LinkedIn.
Is there a topic you’d like to learn more about? Drop us a line and let us know.